In this post I’m going to share a few tips that can improve the experience for readers or increase your followers. These are just tips and my personal recommendation, no need to implement them just wanted you to consider them if you haven’t already.
One thing to take into consideration is when to publish your post. Just because you couldn’t sleep and decided to write at 2 am doesn’t necessarily make that the best time to hit the publish button. Take a look at your stats page and see where the majority of your followers read your posts from. Publish your posts during a time that makes sense that most people will be off work or at lunch so your post gets the most views. Another helpful stat can be found under the “Insights” tab. You’ll see a section titled “Most popular day and hour”. You might want to use that as a guide to publish your posts. If you want maximum exposure to your audience, schedule your post on that day or close to that time. You can read about scheduling a post here.
If you really want to make sure that your post gets the best chances of being read, publish it throughout the day. That way any readers that didn’t see it the first time around have the chance to see it since it won’t be so far down on their reader. Personally I update it the moment I want the post to be published again so that it doesn’t sit in “scheduled posts” until the new publish time rolls around. I republish the post 8 to 12 hours after it went live by editing the post, changing the time and clicking the “update” button. I won’t list the steps because it varies depending on the device you are using. I only do this between midnight and 11:59 pm of the day the post was originally published. If you publish after midnight of the original post date, the link will not work for anyone that shared your post or any posts you linked it to on your blog! Be sure to keep that in mind!
I’ve mentioned before that one of the best ways to increase views is to engage with other bloggers. Building an audience can be difficult in an online world with no shortage of blogs. One of the best ways to get views is to mingle! Read other blogs and like their posts, comment, even better reply to others that have already commented. Join the conversation. Bloggers will want to know about the person that commented on their post or responded to a comment they left on another post. They’ll click on your blog and browse through. It might result in a few extra views or it might lead to another follower! If you find a meet and greet or a link party, I encourage you to participate. I met a large number of my neighbors at such events. The takeaway here is to engage, the more you engage with others, the easier it is for them to find their way back to your blog!
Great! Now that you are on your way to getting more people to your blog, help them easily find their way back! There’s nothing more frustrating than finding a blog you love and not finding a follow button! This is assuming you’re on the WordPress platform. Not everyone wants to receive an email notification so having your new posts hit their reader is the perfect way to get them to come back when you post! There is a difference between this and the next tip which is to follow by email.
Follow Blog (also known as subscription)
Not everyone that reads your blog is on WordPress or some may prefer to receive an email. If you’re a WordPress blogger, you’ll want to add the “Follow Blog” widget. This will send an email every time a post is published to the readers that sign up to follow your blog via email.
Now you have ways of bloggers finding you and helping them follow you. What do they know about you when they read your blog? Are you willing to share something about yourself? You can either add an “About Me” page or add the “About.me Widget” to your sidebar. Here you can let your readers get to know the person behind the posts. You can include your name, picture, and any details you want to introduce yourself to your visitors. It’s ok to remain anonymous if that’s what you want, but I’ve found sharing at least your first name makes your blog feel more personable. You might want to share why you started blogging, what the purpose of your blog is, or why you choose to blog anonymously.
Spread the blog love!
This is probably one of my favorite ways to network. There are various ways to do this. You can feature blogs or posts on your blog regularly or as you come across them. I have several neighbors that regularly feature posts they come across and blogs they love! This is a great way to support bloggers that you love and send readers their way. The bread crumbs lead back and you will likely get a couple of views. Another way is to reblog. When you find a post you particularly love, click that reblog button! I’ve come across bloggers that use this as a feature, they regularly reblog posts they love on a particular day each week. If you prefer, you can use social media to share links to blogs across the web that lead back to other blogs. Be sure to tag them so they know you’re paying it forward.
Has all of this meeting, greeting and engaging with bloggers led to some connections? You might want to consider guest posting. This works both ways, you can offer a blogger the opportunity to write a post to feature on your blog or you can ask to collaborate and write a post for their blog. Do what feels right for you but it’s just another option to consider!
Can you think of anything I missed? If you have any questions, leave a comment and I’ll get back to you. I’m not an expert so if any information seems inaccurate, please feel free to gently let me know so I can make corrections. Did you find this post helpful? I’d love to hear back from you with your thoughts on this post!
Make sure to check out the first part of this series for definitions of any blog terms you might not be familiar with.