Tags and categories are an important part of blogging. When you publish a post, your followers will get an email notification or see it hit the Reader. How others find that post is determined by the tags and categories you use. Tags and categories are searchable so while categories help keep your posts organized, they also help potential readers discover you! Less is more when it comes to tags and categories so I suggest you use them wisely. You can only use up to 15 on the WordPress platform otherwise your post looks like spam and isn’t easily visible to others.
The tags you use are important as well. You don’t want to make the tags so specific that no one is searching by them. I like to start off pretty broad and narrow them down. Personally, my default category is “blog”. I immediately categorize every post I write with my most general tags of “blog”, “blogger” and “blogging”. That being said, those are very popular tags so they might be at the top of the Reader for a few
minutes seconds before they get lost in the endless scroll of posts. From there, I start to get more specific. I’ll tag it “life” and “lifestyle” before narrowing it down to “family”, “parenting” and then “routine” for example.
When I first started blogging, I paid attention to the tags that fellow bloggers were using, especially those with larger followings or with lots of post likes. In addition to producing great content, they were obviously successful at making sure it was seen! The tricky part is, bloggers with a bigger audience don’t have to rely on tags as heavily to be discovered so make sure you’re taking notes on blogs of all sizes. You can also use tags that are hot at the time of scheduling or publishing your post. This page displays the most popular tags being used on WordPress in real time. The bigger the tag displays, the more popular it is. Go for a variety of big and small tags that fit so your blog has a chance of being seen.
It’s not just about the tags you use but also the number of tags! I’ve seen several bloggers use over 30 tags for one post. I understand their train of thought “the more tags I use, the greater the post’s reach and better the chances of it being seen.” The only thing is, it doesn’t work that way. When you use over 15 tags, it actually limits you! You can see here at the very bottom of the page that WordPress recommends you use five to fifteen tags per post. Any more than that and you probably aren’t showing up on the Reader when people search a tag you’ve used. So be selective and pragmatic when utilizing tags and categories after all you want people to easily find that post you put so much work into publishing!
What are your favorite tags to use? Feel free to share in the comments. Be sure to check out more blogging tips and tutorials here! If you have questions or would like to see blogging tips and advice on something in particular, leave a comment below with your suggestions!