I have to say, when I started blogging earlier in the year I thought the social media I had at the time was more than enough! I was on Facebook and Pinterest personally and decided to start a Facebook page for my blog and patted myself on the back. I’m not on Instagram and Twitter was something I tried when it first came out. At the time I didn’t think saying something in 140 characters or less would last very long and here we are and I’m now trying to catch up!
Danny wrote a post that made me decide to create a Twitter account for my blog. He talked about the importance of expanding your blog presence online here. The reason I personally decided to create a Twitter account for my blog was for sharing purposes. Just because I wasn’t on Twitter didn’t diminish the huge platform it has. If someone decided to share my post via the Twitter share button I have on each post, wouldn’t it make more sense for my blog to be easily accessible once that Tweet gets published? So instead of me taking the more comfortable route and calling it a day with the “social” media accounts I already had and letting via @wordpress show up at the end of a post shared via Twitter, I went ahead and created an account.
I went out in search of bloggers I already followed on WordPress and started to follow them via Twitter as well. I synced my new Twitter account to WordPress (tutorial here), started sharing each post via Twitter directly, and added my Twitter timeline to my sidebar. People started finding me on Twitter and while I don’t have many followers yet, I have noticed there’s a lot of exposure there. Someone will retweet a post that was directly tweeted when it was published. Then people that follow them will like and retweet it. Someone else will share a post from WordPress via Twitter and I’ll thank them in a retweet. So now this one post is getting exposure on a platform outside of WordPress without having to repost it or refresh the publish time.
Another reason I like being on Twitter is because I can share other blogger’s posts. I come across so many great posts and Tweeting them is a great way to share them! So why would you want to be on Twitter and sync it to your blog? Whenever I tweet someone’s post, I always try to make sure their Twitter handle (Twitter username) is shown after “via”. If Twitter isn’t synced to your blog, then “via @wordpress” will show up so instead of someone liking the tweet and being able to check your Twitter profile out and follow you, that potential follower has moved onto the next thing on their feed. I do try to look for people but if your Twitter handle doesn’t match your blog name then I don’t know how to find you if you haven’t provided it somewhere on your blog and I just delete “via @wordpress” and share the post. So don’t miss out on a free opportunity for someone else to promote your blog!
I understand the resistance to keeping up yet one more “social” media account but there are some great advantages to being on Twitter and other platforms. If you’re looking to grow your audience, it doesn’t take much to sync Twitter to your blog. You don’t have to tweet constant updates and even having your posts shared via Twitter directly gets your blog more exposure than just showing on the WordPress Reader. To get a little more out of my “social” media accounts, I try to post pictures and updates that don’t make it into a post. I could be better about this but my life just isn’t that interesting so I put up a few behind the blog moments up when I can. At the end of the day, you can gain followers from all of these different platforms and by getting exposure through those that you follow and those that follow them you’re growing your audience without a whole lot of extra effort.
Speaking of expanding your audience, if you want to get exposure to my blog village, feel free to contact me for more details on guest posting! Email me at firstname.lastname@example.org and I’ll fill you in!
For more blogging tips and tutorials, check out my Blogging Tips page!
Are you already on Twitter? Share your Twitter handle in the comments! If you aren’t did I make a case for you creating a Twitter account for your blog? What other platforms are you on for your blog?